FAQ's

FitButlr™ is the world's first Smart Towel System created purely for fitness. It brings structure, hygiene and comfort into every session so your training feels designed, not improvised.

Every line and angle is shaped for gym equipment, not bathrooms. The form is made to settle into place, give your body a clear space and keep your focus where it belongs—on the next rep, not on fixing your setup.

Two sides with one clear rule: one for equipment, one for you. The side that touches your skin stays dedicated to your body, and the side that meets benches and pads stays in its own lane.

In shared spaces, whatever touches the equipment has already passed through many hands and backs. FitButlr™ is designed to help lower the chance that the surface you used on machines ends up back on your face and body, so your routine feels more controlled, precise and intentional.

When your heart rate rises, your breathing deepens and your body draws in more of the air around you. Dual Zone Hygiene is designed to help reduce the need for constant surface spraying, so your training environment can feel fresher and less dominated by harsh chemical smells exactly when your body is working the hardest. Choosing this kind of setup aligns with how you approach your training today and how you want to train for the long term.

Regular towels are rectangles built for bathrooms. They fold randomly, mix the side that touched equipment with the side that touches your face, and slide around on hard surfaces. FitButlr™ is purpose-built: shaped for machines, divided into zones and designed to stay where your body needs it most. One is generic fabric. The other is part of your training system.
→Upgrade Your Setup

FitButlr™ uses premium, high-density fabric to create a soft, cushioned layer between you and hard, cold surfaces. That elevated comfort turns position on the equipment into a stable, enjoyable place to perform, not just a spot you pass through.

Strategic cut-outs and shaping create natural space for legs and movement. You sit, brace and adjust without fabric bunching or blocking, so your body can move the way your program demands.

FitButlr™ stays premium through proper care. Machine wash up to 60°C / 140°F (hot cycle) when intensive hygiene is needed. For optimal longevity and to preserve the fabric's refined density, structure and color, we recommend washing up to 40°C / 105°F (warm cycle).

For people who don't see the gym as "just a place to sweat." Athletes, high-frequency lifters and focused professionals who want their setup to reflect how seriously they take their health, environment and time.
→ Build Your System

Each FitButlr™ has built-in tap-to-connect technology. A quick tap with your phone lets you claim it, name it and link it to your profile so it becomes part of your personal system, not just another towel on the rack.
→Claim Yours in One Tap

Today it gives you ownership and authenticity in a single tap. Tomorrow it becomes the foundation for advanced features and integrations being developed to help you make more informed, data-aware decisions about how you train.

Your data is handled under a clear Privacy Policy, using modern encryption and security practices. You decide how much of the digital layer you use and what you choose to share.

• Essential (2-Pack): For regular training and light rotation.
• Pro (3-Pack): For committed athletes who train several times a week.
• Ultra (5-Pack): For daily users who want a fresh setup without laundry pressure.

→ Choose Your Package

Yes. You can build your own color mix from the available palette—completely different shades or a coordinated blend. If you prefer not to decide, choose "Surprise Color" and our team will select one signature shade for your entire pack.

It removes decision fatigue and lets our team curate a bold, stand-out shade for you. You get a cohesive, instantly recognizable look across your entire pack without spending time choosing.

Orders are typically processed within a short time frame, and you receive tracking as soon as your package is on its way. Your upcoming sessions should already include FitButlr™ in the plan.

Color choices are fixed once checkout is completed so packing and dispatch stay fast and reliable. Verify your selection in the cart before confirming.

FitButlr™ is being developed as a platform, not just a product. A biosensor module and AI-powered insight app are in development and are planned as optional add-ons, subject to successful testing and any regulatory approvals where applicable. Once ready and available in your region, you'll be able to purchase an add-on and connect it to the FitButlr™ you already own for deeper training insight.

Yes. Facilities use FitButlr™ to raise hygiene standards and member experience with a dedicated system. If you manage a gym or studio, the B2B team can design a tailored solution.
→Explore B2B Solutions

Because your training deserves a system, not just fabric. Precision alignment. Hygiene by design. Comfort that transforms hard surfaces. A digital identity that grows with you. Built for those who train with intention.
→Start Training with FitButlr™